The travel industry has survived external shocks like terrorism, financial crises and pandemics by waiting for demand to return. This one is different because it does not attack demand. It changes how a trip gets planned, sold and booked, from the inside, whether or not you participate. This session is for the senior person who needs to make a decision in the next six months and wants an honest read on what is actually happening, not the vendor pitch, not the hype cycle, not the framework. What happened to engineers first, why it is coming for travel next, and what the people navigating it well are doing differently.